Stayin Alive – Fish and Survive
Since 1979, the words ‘Stayin Alive, Stayin Alive’ have been known to the world as lyrics from a hit song from the Bee Gees, but now it’s being used in WA to help save lives.
Recfishwest today launched Western Australia’s biggest ever Fishing Safety Campaign ‘Fish and Survive’. With the help of the Bee Gees catchy tune, new lyrics focused on safety and animated videos the public are being asked to get involved.
Recfishwest CEO Andrew Rowland has put a call out to the WA fishing community to assist in saving lives by sharing campaign material with their family, friends and fellow fishers.
“The key driver behind ‘Fish and Survive’ is to ensure all rec fishers return home to their families safely at the end of a day’s fishing,” Dr Rowland said.
“So we’re encouraging people to help us save lives by sharing the video with those they care about – friends, family and their fishing mates.”
The ‘Fish and Survive’ campaign supports all the hard work carried out by the community in the rock fishing safety space, including the roll-out of safety equipment installations, life jacket loan schemes and ongoing education activities.
“Through ‘Fish and Survive’ we have identified the most appropriate safety gear needed for all types of fishing, whether that be from the rocks, from a boat, catching abalone or spearfishing.”
“As a not for profit, non-government community organisation, Recfishwest are urging WA fishers to do their part in keeping their fellow fishers safe.”
Watch the First Fish and Survive Video here: www.Fishandsurvive.org.au
- The new campaign is a part of the State Government’s commitment to make fishers safer in WA by entrusting Recfishwest with leading the state-wide rock fishing safety strategy.
- Fish and Survive is a multi-platform campaign with Youtube, Radio and Social Media reach
- Community partners who support fishing safety in WA include Department of Fisheries, Department of Parks and Wildlife, Department of Fire and Emergency Services, Department of Sport and Recreation, Surf Life Saving WA, Royal Life Saving Society, Local Fishing Clubs
- Creative Agency Lateral Aspect have developed a campaign that reignites the love for the Bee Gees and drives effective behaviour change amongst fishers